Industry News Articles
Even though the internet is only a few years old, it has revolutionized the traditional insurance industry which relied heavily on high levels of staff and an agent network to sell and service policies. Everything depended on paper streams passing through many different hands to achieve results. The new technology ...
Over the last ten years, advertizing spending rose significantly but the spend slowly shifted from the traditional print and broadcast media, to niche marketing and the internet. This general growth was fueled by competition for market share and, because the insurance industry was highly profitable, more money could be diverted ...
Looking around, we have the credit crunch and rising commodity prices coming together and undermining consumer confidence. This is particularly affecting the health of the auto insurance market which depends on a number of factors, i.e. the number and type of vehicles on the road and the extent of the ...
