If you were to go shopping for an expensive new pair of boots, chances are you would not just run into a store and grab the first pair you see. Expensive boots are an item you want to carefully invest in and rely on for years to come and that means that their purchase requires some research and comparison shopping. You might compare the merits of leather and suede against manmade materials or compare care instructions and you would definitely look around and compare prices to make sure you got the best deal. So why should shopping for auto insurance rates be any different?